• Site Speed is Very Important: – You should do all you can to ensure that your site loads as quickly as possible. People are often impatient and every time they are given, there are hundreds of online services that are soliciting their attention. That makes them more impatient. Therefore, waiting for a small site to load is like a penalty now.
Good site loads within 3 seconds or less and a site that takes about 7 seconds to load can still be considered but anything over 7 seconds is not acceptable. When potential visitors click on your site link, they are more likely to bank before fully loading if it takes more than 7 seconds to load. Therefore, you should consider the speed first.
• Keep It Easy: – People often spend a lot of time on easy-to-navigate sites. Therefore, you should keep the design of your website very simple so that visitors will be able to find their way without going. One way to do this is to remove features and functionality that are not directly related to the site’s purpose.
Many sites have side effects. You can do the same as it allows visitors to focus on one column focusing on the other. Side bars are distractions. Second, it’s best to keep the most important links up. In fact, if possible, you should keep all links at the top of the page. Not all visitors will scroll down to your web pages.
You should also build several routes in every detail or multiple ways of doing the work. Most importantly, there should be a search function. This will allow visitors to quickly search for what they want. The idea here is to enable visitors to achieve their goals on your website with a few clicks.
• Balance Your Options: – This is very deceptive. People love websites that offer a lot of different options but the problem is law of diminishing returns is applicable to this. It will come to a point where more options will lead to fewer sales.
To achieve this, you must reduce the number of menu items and focus on one goal per page. That way, you will be able to guide guests in making the decision you want them to make.
• Use videos: – For marketing purposes, you need to upload a few videos to your site. Videos are more fun, attract more attention, are more reliable, and convey more messages than image and text and therefore generally produce a higher ROI. Additionally, search engines rank web pages with top videos. So for marketing and SEO purposes, you need to upload videos to your site regularly.
However, it is important that they are short. The longer the video period, visitors are less likely to watch it until the end. And a good video should not exceed 60 seconds in length.
• Develop Proper Site Design: – Many web designers are concerned about the visual appeal of their website but the design of your site is also important. Some structures are easy to find for search engine bots or spiders to crawl while others are difficult to crawl. If the design of your website makes it difficult for search engine bots to crawl, then use your SEO strategies in a rewarding bucket.
• Pay attention to Color Brightness: – Some web pages on some sites have text differences in the background and this makes it difficult to read text on these web pages. Yes, the problem can be on one web page. The question is what if that is the first visitor’s page to visit? You will be bombarded with the thought that other web pages are the same. Therefore, you need to look for differences in all your web pages.
• Use of Chatbots: – Nothing attracts potential buyers as a quick answer to their question. Therefore, it is a good idea to make your website 24/7 so that customer questions are answered quickly. The problem is that it will cost you a lot of money to hire people to run your website. That’s why some people have turned to conversational chatbots.
These bots market products, answer questions and inform customers with promotional offers. To enable bots, they are often connected to a large database of answers to all questions that customers may ask. However, it is possible that the customer asked a question that the bots could not answer immediately. In that case, the bots will present a potential customer with a number they can call and send the query to the final team so that they can update the database and answer the query.
• Scrolling Better Than Clicking: – Instead of sorting out the details on many web pages, it is better to organize them into one page in logical order so that visitors only need to keep moving. Scrolling down a single page is easier than clicking many pages especially on mobile.
• Advertise Benefits With Features: – Some websites are good but have bad market copies. Every page of your website should have a clear purpose. When advertising their products and services, some sites focus more on brands. This will not change the visitors because they do not care about the features of your products. Instead, they are interested in the benefits of the products. Therefore, you should always advertise the benefits and not the features. And if you have to advertise features, it is better to tie each element in profits.
Most importantly, you should also say why your products are better than our competing products. These are two things that potential customers are interested in.
Conclusion
In summary, these web design strategies and web development strategies will greatly increase the conversion rate of your website if you use them properly.